Who We Are — BlueList.ai | Data Built for Winning

The firm

Most political consulting firms are relationship businesses that happen to use data. BlueList is the other kind: we build the thing, hand it over finished, and stand behind every figure in it.

Built from the public record

Every product starts from public data and the state’s own voter file. Every figure in a paid report names its source, and every source is checked for the right to sell it before it ships. When a source cannot be cleared, the report says so.

Built on our own platform

We do not rent someone else’s analytics. The data stack, the targeting engine, the media-buying discipline, and the website platform are ours — built and run from Arizona, with the controls described on the operations page.

Built for one side

Democratic candidates, party committees, PACs, and allied organizations. That is the whole client list, by design. The “Blue” is not decorative.

BlueList AI LLC was founded in 2026 in Scottsdale, Arizona. The platform is live in nine states and rolling out state by state — see where we work.

How we work

Every engagement is a project. You buy a defined piece of work — scoped to your race, priced for it, delivered on a date. Standing work, like a weekly brief or a managed data desk, is scoped and billed the same way: in advance, for a defined scope.

01

Tell us the race

Two minutes on the intake form: the office, the district, the timeline, and what you need first.

02

We scope and price it

Within 48 hours you have a written proposal — what we will build, what it costs, and when it lands. Priced for your race and your state, not pulled from a menu.

03

You approve and fund it

Sign and fund the project, and the work starts. Nothing runs that you did not approve, and nothing is billed that you did not fund.

04

We deliver

A report, a scored universe, a route plan, a media plan and its closeout, a live website — finished, sourced, and yours to keep.

There is no published price list, because a flat sheet would overcharge a school-board race and undercharge a statewide one. Every proposal is built around the race in front of you.

Tell us your race → How pricing works

One firm. Three ways to engage it.

Everything BlueList does lands in one of three places. Most engagements start with one; the normal shape of a campaign uses all three.

BlueList · Intelligence & data

Reports, universes, and lists

Race intelligence, district issue briefs, voter-file targeting, and field visibility — organized in five catalogs, each answering one question a campaign is actually asking: who am I running against, who do I contact, what moves this district, where should my message appear, can voters find me.

Open the catalogs →

Paid media, planned, placed, and proven

Plurality Media is BlueList’s media planning and buying practice: one buyer of record across every channel that allows political ads, audiences built from the voter file, compliance checked before launch, and every dollar reconciled at closeout. Media at cost, one disclosed fee, unspent budget returned.

Explore Plurality Media →

Campaign websites, live in an afternoon

Electbase is the campaign-website platform BlueList built for down-ballot races nationally: a compliant site with the donate page wired in, supporter capture feeding your field program, and disclaimers handled by default. Self-serve, subscription, and the front door to everything above.

Explore Electbase ↗

How we operate

Campaign data is not a place for improvisation. Three of the controls; the full page has the rest.

Nothing ships unreviewed

Every change passes a secret scan, the full test suite, and content rules enforced as release gates before it reaches anything a client can see.

Compliance is a gate, not a checklist

Every creative passes a hard “Paid for by” check, federal and state, before it can reach any platform. Spend has daily caps and a circuit breaker.

Data we are allowed to sell

Every source in a paid deliverable is checked for the right to redistribute it commercially — before it ships, not after a complaint.

Read how we operate

Founder

Robb Vaules

Founder & President, BlueList AI · Founder, Electbase

Robb Vaules brings over 30 years of experience in advertising, technology, and healthcare operations, including 23 years building teleradiology into standard clinical practice, and is the author of Practicing in the Cloud, a strategic guide to building enterprise telemedicine ventures. He built the BlueList platform end to end.

He has served on the Board of Directors of the Scottsdale Unified School District Foundation, ran for the SUSD Governing Board in 2022, and served five years on the board of the Arizona Center for Disability Law (now Disability Rights Arizona), including two years as Board President. He is based in Scottsdale, Arizona.

Press kit and full bio →

Tell us the race. We’ll tell you what to build first.

A written proposal within 48 hours, priced for your race. If BlueList is not the right fit, we will say so.

Start a conversation → See packages

A data and technology firm that happens to work in politics.