BlueList plans, places, optimizes, and reports paid media for Democratic campaigns, committees, and causes — acting as your buyer of record across every channel that permits political advertising. Compliance is automated, spend is pass-through, and the fee is on one disclosed line.
One plan, one report, one buyer of record — across the platforms where persuasion and turnout actually happen.
Facebook and Instagram — still the dominant channel for Democratic persuasion and GOTV, bought against custom audiences, not interest categories.
Search, display, and in-stream video with election-ads verification handled the right way from day one.
Premium streaming inventory, targeted to the district — television precision that down-ballot budgets could never buy on broadcast.
Online video, display, and streaming audio through political-ad-permitted exchanges, planned and capped alongside everything else.
Lower-cost inventory and less down-ballot competition, where it fits the plan and the audience.
Platforms that ban political advertising are permanently out of scope — we will never propose spend we cannot legally place.
Most political buys borrow the platform’s guesses about who is a voter. Ours start from records of who actually is one — and match them into the platforms as privacy-safe hashed audiences.
Where the file is available to your campaign, we build persuasion and turnout universes from it — district, party, vote history, turnout propensity — down to the precinct.
Bring your VAN export, your party’s file, or your CRM. We run the same match-and-buy machine on the list you already have.
Where no file is available, we fall back to disciplined geographic and contextual targeting — scoped to your district, never sprayed statewide.
Only hashed match keys ever reach a platform. No voter names, addresses, or raw records leave our systems — and none appear in any report you receive.
The parts of paid media that get campaigns in trouble are the parts we automated first.
Every creative passes a hard “Paid for by” check — federal and state disclosure rules — before it can reach any platform. Nothing runs unverified.
Political-advertiser verification is the longest step of any launch. We walk your committee through it on every platform, before you need it.
You fund the flight up front; ad spend is pass-through at cost. Unspent balance comes back to you at closeout, reconciled to the platform invoices.
Our management fee is the only thing we make, it sits on one line of every document, and you will never find a markup buried in a platform invoice. Rate card on request.
Daily spend caps per client and an automated kill switch that pauses everything if spend ever runs past its bounds. A runaway campaign is structurally impossible.
For IE programs, firewall separation is enforced in the software itself — data, staffing, and reporting isolation, attested at intake.
A strategist runs your account; systems keep it fast, consistent, and auditable. Strategy, message judgment, and every ad approval stay human.
We scope objective, budget, flight dates, and channels into a written media plan — audiences, allocation, and expected delivery, in plain English.
A ten-minute intake, then platform political-ad verification — typically one to two weeks, and only your committee can start it. Ask for the checklist before you sign.
Daily optimization inside agreed guardrails, phase-aware discipline from launch through the final seventy-two hours, weekly plain-English reporting.
A full delivery report: what ran, what it cost, what it did, reconciled to the platforms — with unspent funds returned.
Platform verification takes weeks, and it only starts when your committee starts it. Tell us about the race today — we’ll map the plan, the audiences, and the calendar before your first dollar moves.
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